Marine Corps Recruiting Center -- prototype interior signage by Big City Signs

Big City Signs was called on to provide prototype interior branding signage for the U.S. Marine Corps recruiting center branding project [note - this was in 2008, I just realized I had not posted on the project yet].

After the prototype, we provided graphics and displays for a training facility, a reproduction of a retail location, at a Marine Corps facility in San Diego CA.

The designers contacted me to help them put into actual physical signage the vinyl graphics, display boards, wall graphics or wall wraps, window wrap graphics and other designs they had created and had been approved.

The plan was to have a prototype for future retail locations, the recruiting offices located in shopping centers nationwide.

 The first prototype was located in Riverside CA, in Southern California. Here is the storefront — the world-famous Marine Corps EGA was applied in etched-look vinyl inside the glass, with computer cut vinyl name and slogan on the outside.

The first prototype was located in Riverside CA, in Southern California. Here is the storefront — the world-famous Marine Corps EGA was applied in etched-look vinyl inside the glass, with computer cut vinyl name and slogan on the outside.


At a Marine Corps facility in San Diego CA, a retail location was recreated to use for training. Big City produced everything in the design package for the project.

Outside this San Diego Marine Corps recruiting center prototype, there were vinyl window graphics, an etch-look vinyl window wrap and door graphics, an hours sign holder with digitally printed graphics on the exterior (above). Inside, walls were wrapped with the USMC EGA, and other graphics.

SAN DIEGO USMC RECRUITING CENTER EXTERIOR

Inside the San Diego Marine Corps recruiting center prototype, Big City created display boards in frames (above in the gold , red, and blue colors) with digitally printed facing as well as the photo strip above them showing the progress of a young person from recruit to Marine.

For wall wrap graphics, digitally printed custom color vinyl film was created to be contour cut as shown for the Marine Corps EGA and name graphics.

We also provided the prototype furniture shown — the glass-topped table and the brochure holder were custom fabricated to the designers specifications.

SAN DIEGO USMC RECRUITING CENTER INTERIOR
SAN DIEGO USMC RECRUITING CENTER INTERIOR WALL WRAP
SAN DIEGO USMC RECRUITING CENTER INTERIOR WALL WRAP

Finally, the designers for the project, Landor Corp., created the piece shown below about the project.

USMC RECRUITING CENTER BRANDING DESIGN ARTICLE