What do I mean — “YOUR SIGNS SHOULD TELL YOUR STORY”…? Fact is, your signs already do tell your story — more than you may know!
On the negative side, research shows people are put off by faded, peeling, old signs. They make assumptions about your organization based on cheap-looking, unimaginative looking signs. On the positive side, fresh and appealing signs have been shown to provide an advantage in the busy world of your potential customer. Quick decisions are made, often based on appealing signs. Good signage can also reinforce the customer’s belief that they’ve made a good choice — that’s a factor in their becoming repeat customers.